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Mercedes-Benz extends its lead in luxury car sales

Mercedes-Benz extends its lead in luxury car sales
Omkar Thakur Omkar Thakur Sunday 08 October 2017, 10:19 AM

The German car maker has managed to sell 11,869 units from January till September, registering a 19 per cent growth over the same period in 2016. The last quarter from July to September, had witnessed a phenomenal 41 per cent increase in sales over last year. Mercedes sold 4,698 units in the previous quarter as compared to the 3,327 units it sold in the corresponding quarter in 2016.

The sustained rise in Mercedes-Benz sales in India is a result of the three-pointed star’s product offensive. With ten cars launched in this calendar year, Mercedes has the biggest product portfolio amongst luxury car makers, offering a wide choice to the buyers. Also, Mercedes has the highest number of service centres in the country which help easing out the ownership experience.

Surprisingly, it is the not the GLA but the GLC which has been the highest selling SUV from the Mercedes stable. Not so surprising is the Mercedes E-Class’ continued dominance on the sales charts thanks to its long-wheelbase charisma. We can expect Mercedes to launch the new C-Class by the end of this year amongst other launches.

Roland Folger, MD and CEO, Mercedes-Benz India, said that, “We are glad to witness our India strategy working and our volume contribution to the luxury car industry on the rise. As inventors of automobiles globally and of luxury wheels in India, we remain bullish on the fast changing dynamics of the Indian automotive industry.”

 

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