Being listed as one of the top three leading premium brands in the Indian auto market, the Germany based automaker Mercedes-Benz is targeting to capture the top spot yet again with the strategically planned launches favourable for their sales growth in the country. In India, though the auto sector is showcasing slump growth since the last few months, but the sales of the luxury brands is on a rising spree with sale of around 23,000 units annually.
With the rising foray of foreign luxury car makers, the company has been facing intense rivalry and gradually lost the peak position to BMW, still maintaining its premium stance in the country’s auto industry. As per the Daimler owned company, the position regaining strategy in the Indian auto market will be initiated with the launch of cars in the highly demand segment, entry-level luxury cars in the sub Rs. 25 Lakh segment. These cars will fall in the A-Class and B-Class range for the country.
Mr. Peter T Honegg, Managing Director & CEO, Mercedes-Benz India, commented, "The regaining of market share should start from 2014 and we should be in the number one position in 2015-16."
Mercedes-Benz is aiming to have a complete portfolio for the Indian buyers by the year 2016. At present, plans are devised to stay profitable by surging the prices of its model range owing to depreciating value of rupee and rising import duties.
