Maruti Suzuki India Limited (MSIL), the leading car maker of the country, pulled the covers off its refreshed Ritz Diesel. This latest version of the car, with a lucrative price tag of Rs. 5.31 lac, is targeted at the contemporary buyer. The all new Ritz Diesel will offer buyers stylish design, best-in-class performance and excellent mileage. MSIL has incorporated as many as 52 new attractive changes in the current model including a remodelled front fascia, attractive dual-tone interiors and a multi information display on console. The afresh Ritz is equipped with music system with USB input, electrically adjustable Outside Rear View Mirrors (ORVMs) and moulding on side profile.
Refreshed Ritz Diesel will be available in four new variants, viz. Ritz LDi, Ritz VDi, Ritz VDi with ABS and Ritz ZDi with respective price tags of Rs. 5.31 lac, 5.64 lac. 5.82 lac and 6.23 lac. However, the highlight remains the car's improved mileage which has surged by 10 per cent from 21.1 kmpl to 23.2 kmpl. Constant innovation and several new initiatives by the engineers of the company, including reduced friction powertrain and calibration optimisation, have been able to make the vehicle more fuel efficient. In addition, the all new ZDi variant of Ritz Diesel has been introduced for the first time. It is loaded with features like alloy wheels, dual front air bags and steering-mounted audio controls.
Talking about the enhancements in the new Ritz, Vice President of Marketing at Maruti Suzuki, Manohar Bhat, said at the launch ceremony, “It is heartening to see a fairly young brand crossing 200,000 sales mark in just 37 months. This reflects the huge customer acceptability of the Ritz. Numerous changes being introduced now will make the Ritz brand more vibrant. Most important, the new Ritz is more fuel-efficient with enhanced driving comfort. This makes it even more attractive for the customer and also gives us confidence to generate additional sales.”
Speaking of its engine, the new Ritz Diesel is powered by the revered 1248cc DDiS unit, which is capable of delivering a mileage of 23.2 kmpl, which is a certified fuel efficiency figure as per the CMVR Rule 115. The performance-oriented powertrain has been built to deliver 73.97 bhp of maximum power and a peak torque of 190 Nm at 2,000 rpm. It comes loaded with the unique multi-injection technology, which ensure a smooth and effortless drive quality. The car boasts of a pick-up that allows the car to touch 60 kmph from standstill in just 5.9 sec.
The new model comes with a redesigned front end with a smiling grille, stylish headlights, redefined front spoiler and integrated rear spoiler, which adds to the overall appeal of the model. There are few subtle changes in the interiors too, including lumbar support in the rear seat to enhance comfort and a stylish new red dual-tone colour scheme. The car is available in several attractive colours like mystique red, granite grey, breeze blue, superior white, silky silver and bakers chocolate.
The existing Ritz has been the fastest model in A2+ segment to have sold 1,00,000 units in just 18 months. Subsequently, the car recorded sales of 2 lac units in just 37 months and also became the first automotive brand to boast of more than 1 million fans on its Facebook page.
