Maruti Suzuki goes digital to leverage the power of digital technology to serve, excite and delight customers
Maruti Suzuki has been on a transformation of sorts and recently announced a branding of its retail network across India. The new showrooms, christened Maruti Suzuki Arena, will sport modern looks and offer a warm, friendly and comfortable environment to the customers. Digital integration is a key differentiator at Maruti Suzuki Arena. Customers can now experience the convenience of booking their cars or even personalizing through an all-new website. This is poised to strongly connect with the young and do-it-yourself generation of customers and delight them. This experience travels seamlessly to the showroom through the advanced navigation portal.
Nearly 75% car buyers in India research online before they decide on a purchase. At Maruti Suzuki Arena, customers who register on the website can start their journey seamlessly in the showroom by entering their mobile number on the Navigation Portal. They can explore the entire product portfolio, through interactive Product Vision touch screens at the showroom. A dedicated Personalization Zone with car configurators will enable customers to electronically personalize cars by a mix and match of accessories. The Company targets to set up over 80 Maruti Suzuki Arena by March 2018. Progressively, existing showrooms across India will focus on extending the Maruti Suzuki Arena experience to customers.
Introducing Maruti Suzuki Arena, Managing Director and CEO of Maruti Suzuki, Mr. Kenichi Ayukawa said, “Maruti Suzuki Arena is at the core of our strategy to transform our network and meet customer expectations. Maruti Suzuki Arena will enhance transparency and delight customers with an exciting purchase experience, seamlessly from the digital space to physical showrooms. I am sure it will create a lasting relationship with our customers. With Maruti Suzuki Arena, we take an important step forward in our journey of transformation.”
