Country's largest carmaker Maruti Suzuki has been a top seller in the Indian market. As per Maruti Suzuki, India has a strong potential to become the biggest car manufacturer in the world. It is worth noting that the statement has come post country's Prime Minister, Mr. Narendra Modi emphasized on the need for India to turn into a manufacturing hub. At the 'Make in India' campaign, Kenichi Ayukawa, Maruti Suzuki India managing director, said, “Costs of production in India increase because of various government policies, procedures, regulations and the way some of the laws are implemented.” he further added, “We are fully confident that, under the 'Make in India' programme of the Prime Minister, factors that adversely affect the competitiveness of manufacturing will now be removed quickly.”
India has never been considered as an easy market by various carmakers trying gain a local footing. But with the right changes and increased localization achieving growth as world's biggest carmaker is indeed possible. Suzuki has stated that Maruti Suzuki has been the most successful venture for the group. Ayukawa further added, “Over 30 years ago, Osamu Suzuki, Chairman, Suzuki Motor Corporation, recognized the potential of India, both as a market and as a country where high quality manufacturing was possible.”
Speaking more about Maruti Suzuki's growth in the Indian market, he added, “This, along with the rapidly growing car production and demand, with high local content, and low costs, was largely responsible for all the major car manufacturers of the world establishing production facilities in India. Our experience with Indian managers, engineers and work force, despite an exception in 2012, has been excellent. We have been able to effectively implement work practices based on our Japanese experience, but suitably modified for India, that have resulted in continuous growth of productivity, improvements in quality and lower costs.”
