Mahindra Two Wheelers Ltd., part of the Indian auto major Mahindra and Mahindra Limited, is looking towards a break even in the 2014-15 financial year. The company is working profusely towards establishing itself as a prominent name in the two wheeler market at the moment. For that purpose, Mahindra's two wheeler making arm has made big investments towards capacity expansion and brand awareness campaigns in the country.
The revelation came through the company's Vice President (VP) during a road show organised in Kolkata on March 15, 2013. Dharmendra Mishra, VP, Sales, Mahindra Two Wheelers Ltd., said, “We hope for break even in 2014-15,” during a road show of the company's two new motorcycles. Mishra also said that the company is estimating sales of over 1.2 lakh units of scooters during the ongoing 2012-13 fiscal. The VP also revealed that the motorcycle segment might see a double digit growth this fiscal, even though market had shrunk in the last few months.
As per reports, the two wheeler arm of Mahindra has invested some Rs. 100 crore on its motorcycle production in the country. The company is also planning to put in another Rs. 400 crore on the project in the next 4 to 5 years in the Indian two wheeler market. Sources suggest that Mahindra is upbeat with its performance in the motorcycle segment and is hoping to leave behind scooter sales by the end of 2013-14 financial year.
Further, Mahindra Two Wheelers Ltd. will launch four new models in both scooter and motorcycle segments during the upcoming 2013-14 fiscal. The company has also revealed intentions to introduce new motorcycles with engine displacements in the range between 150 cc and 300 cc.
