Mahindra & Mahindra, in partnership with Revv, has introduced a subscription-based initiative. The service, which is inclusive of routine maintenance charges and insurance, will be available with prices starting at Rs 19,720 per month.
Customers under the subscription model will have to share personal details to confirm their eligibility for the subscription offer and pay a refundable deposit based on the model chosen and the usage period selected. The company will then order for the vehicle. Usually, the vehicle will be delivered within a period of one month, and prior to delivery, the customer would need to pay the first month’s fees in advance. Subsequently, they would need to pay the same fee every month for the duration of the subscription period.
The subscription model will be available on models including the KUV100, XUV500, XUV300, Scorpio, TUV300, Marazzo and Alturas G4. The vehicles will be available for a period of one year to four years in case of a new car. In the first phase, Mahindra’s subscription offer will cater to customers across eight Indian cities including Delhi (NCR), Mumbai, Pune, Bangalore, Hyderabad, Kolkata, Chandigarh and Ahmedabad.
The benefits of the subscription service include zero down payment, no road tax and no risk on the resale value of the vehicle. The customer will also have the flexibility to change the vehicle model after a fixed minimum subscription period. Once the subscription period is over, the customer can return the vehicle to the company without the hassle of selling it, and get a new vehicle. Customers also have the option of owning it, by buying it from the company at a pre-determined charge.
