Volkswagen India, the Indian subsidiary of the largest European car maker Volkswagen said on Wednesday, that it will roll-out limited editions of its mid-size sedan Vento and premium hatchback Polo in the Indian auto market in the forthcoming Diwali festive season. This decision has been taken to drive volume sales during this season by attracting more and more buyers to the showrooms.
While speaking to the reporters on the occasion of the annual summit of SIAM (Society of Indian Automobile Manufacturers), Neeraj Garg, Member on board of Directors, Volkswagen Passenger Cars India, said, "From tomorrow we will introduce 'Polo Breeze' and 'Vento Breeze' in petrol variants, which will have special value additions worth up to Rs 40,000, but will be priced same as the existing models."
Earlier, in IPL season 4, the company had rolled-out a special edition of its Vento sedan in the country. While the Polo model carries a starting price tag of Rs 4.5 lakh (ex-showroom Delhi), the Vento model is available with a starting price tag of Rs 6.95 lakh (ex-showroom Delhi).
While further elaborating company’s expectations in the Indian auto market, Mr. Garg said that the company is confident of maintaining this level of growth, although the overall market is slowing down. In the first eight months of this calendar year (January to August), Volkswagen India sold a total of 54,000 units in the Indian auto market, as compared to 32,500 sold in the 12 months period of calendar year 2010.
