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Jeep announces its strategy of operations and services in India

Jeep announces its strategy of operations and services in India
Ninad Ambre Ninad Ambre Wednesday 31 August 2016, 12:17 PM
 

We recently saw the arrival of the Jeep brand in India as the carmaker launched a few products in our country. The manufacturer revealed their retail strategy for India then, explaining their plan of action till the end of this year.

Fiat Chrysler Automobiles (FCA) will set up 10 distribution outlets in our country to sell the Jeep vehicles. Called Jeep Destination Stores, nine of these will be operational by the end of this year. These stores are similar to the brand's outlets worldwide. They are designed to be premium and will have a high level of engagement with prospective buyers, existing customers and even visitors.

The first Jeep Destination store will be inaugurated soon in Ahmedabad. The next two will be opened next month, one in New Delhi and the other in Chennai. The Mumbai store will begin its operations in October, when another outlet will be opened in Delhi again. After Diwali, Jeep India will also open similar stores in Bengaluru, Chandigarh, Hyderabad and Kochi.

FCA's retail strategy aims at bringing their customers closer to the Jeep brand's virtues and product capabilities. As a part of this, they are focusing on providing the original Jeep experience to them. Jeep India's website already has toll-free numbers for customers to enquire about the products and information about bookings. In addition to the after-sales service for their customers, the brand will offer a two-year unlimited mileage manufacturer's warranty. This will be offered as standard across their Indian portfolio of cars.

 

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