InterGlobe Enterprises, the owner of country’s largest low cost airline – Indigo, said on Tuesday that it is planning to sell the Swedish super luxury car Koenigsegg in the Indian market. The Koenigsegg is a hand crafted car that carries a massive price tag of Rs 12.5-crore. It is to be mentioned here that the company manufactures only 18 units of the car in a year. The InterGlobe General Aviation, a subsidiary of InterGlobe Enterprises, was recently rebranded as THE ESTD, for offering various luxury products that include Hollisters bikes, Sikorsky helicopters, yachts and speed boats.
In a statement given recently, Christian von Koenigsegg, founder and CEO of Koenigsegg, said, "Bringing the most exciting super car in the world we would like to be part of the evolution and progress here”.
According to Mr. Nigel Harwood, president and CEO of THE ESTD, "India's luxury market is estimated to grow annually at around 25% to touch $14.72 billion (Rs 65,000 crore) by 2015. This offers an interesting market for luxury products."
The company will be individually targeting the high net-worth individuals for selling its cars. Mr. Harwood added, "We know who are our potential customers."
