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Hyundai learned from consumers of competitors while making the Creta

Hyundai learned from consumers of competitors while making the Creta
Rachit Hirani Rachit Hirani Monday 28 December 2015, 10:43 AM

Hyundai’s Creta has been a highly successful product and is the new segment leader in the SUV segment in the Rs 11-20 lakh price band. The Hyundai Creta competes with the Renault Duster and the Nissan Terrano. Rakesh Srivastava, senior vice-president, sales and marketing, Hyundai Motor India stated, “For Hyundai, the second-largest domestic car manufacturer and largest exporter of passenger cars over the last ten years, the biggest learning didn't come directly from its rival. Rather it was an indirect learning from the consumers of its competitor's product in the SUV segment. The competitor's SUV was designed to be tough, rugged, in-your-face looking with basic features.”

Hyundai Creta offers more features than the competition and it does feel a lot more premium in styling too. Hyundai has filled in the gaps that were present in this segment, as this new SUV has gone to become the best seller in its segment. Now, Renault is preparing to introduce the facelift version of the Duster with an option of AMT as well. This will add an option of convenience for those who need clutch-free driving.

"The learning are specifically in terms of technology, marketing, innovation and business processes by observing the activities of developed market competitors in domestic markets.” added Srivastava. So, consumer feedback is one of the strong points that were considered by Hyundai while making the Creta for India. A hint to the competition for the upcoming future products.

Source: ET

 

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