Hyundai Motor India Limited, the country's largest exporter and second largest maker of passenger cars, kicked off its 'Trophy Tour' for the 2013 ICC Champions Trophy cricket tournament at Ambience Mall, Vasant Kunj, New Delhi. The South Korean auto major is the official partner of world cricket's governing body International Cricket Council (ICC) and organised an exclusive preview in the mall. After the Delhi showcase from May 20 to 22, 2013, the Trophy Tour would be continued in Mumbai and Chennai.
Apart from the trophy display, Hyundai has also planned several brand engagement activities for the cricket aficionados across the country. The 2013 ICC Champions Trophy is the biggest cricket event for this year and the company will be looking towards using it to augment its overall brand value and customer trust in India. The Trophy Tour would be organised in Mumbai from May 20 to 22, followed by Chennai on May 25 later this month. Cricket fanatics can visit the showcases in Delhi, Mumbai and Chennai, for a chance to win an exclusive Champions Dinner with the 2013 ICC Champions Trophy. To participate in the contest, the cricket fans are needed to visit the display event and send a text message “BBH” to 5262. Five lucky couples stand a chance to enjoy the luxurious Champions Dinner.
Expressing his views on the nationwide Trophy Tour, Nalin Kapoor, Sr. General Manager (GM) and Group Head at Hyundai Motor India Limited was quoted as saying, “As the official partner of ICC Champions Trophy 2013, it gives us immense pleasure to organize the ‘Trophy Tour’ to give our cricket fans firsthand experience. We are confident that Trophy Tour will build excitement for the upcoming tournament and further strengthen Hyundai’s association with ICC in a nation where cricket is passion. We are very keen to engage with our customers through exciting activities planned for the coming months.”
Further, ICC's GM of Commercial, Campbell Jamieson, added, “The initiative taken by Hyundai will provide the followers of the game and supporters of cricket in the three cities with an opportunity to get closer to and feel the thrill of the ICC Champions Trophy 2013. The ICC Champions Trophy is a tournament of the elite in which the world’s best cricketers go head to head in a nation versus nation contest. I’m sure the trophy tour in India will ignite the buzz and add to the excitement as 15 matches will be played over 18 days with no team in a position to lose more than one match.”
The Indian cricket aficionados can also visit the mall showcases and get their photographs taken with the official 2013 ICC Champions Trophy. Further, one can follow the present location of the Hyundai Trophy Tour at the company's Facebook page and Twitter profiles. Hyundai also invites its Facebook fans to visit the trophy displays and other events organised as part of the Trophy Tour.
