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Hyundai India launches 'Save Our Heritage' CSR initiative

Hyundai India launches 'Save Our Heritage' CSR initiative
Nikhil Puthran Nikhil Puthran Tuesday 12 January 2016, 15:46 PM

Hyundai Motor India Ltd, the country’s largest passenger car exporter and second largest car manufacturer has announced the launch of global CSR campaign - Happy Move in India initiative. The company in association with Archaeological Survey of India (ASI) shall spread awareness on the Indian heritage monuments.

Speaking more on the occasion, Mr Y.K Koo, Managing Director, Hyundai Motor India Ltd. said, “Hyundai is a responsible car manufacturer and India’s most loved and trusted car brand, it is our responsibility to appraise the importance of heritage in our lives. We believe art is a common asset and a universal language that can influence and inspire people of all ages and backgrounds. Happy Move is our global program and is an effort to create a sustainable environment with the purpose of delivering inspiration and unique experiences to all the areas of the world. We have associated with the Archaeological Survey of India (ASI) for creating awareness for the Indian Heritage Monuments.”

Hyundai Motor Group’s CSR is stated to be centred on 4 main pillars -“Safe Move, Happy Move, Green Move and Easy Move”. Happy Move is an integral part of Hyundai’s efforts to create a safe and happy world. The theme of Happy Move program this year is “Save Our Heritage” and in this program Hyundai will conduct awareness drive (Jan11- 21, 2016) with 100 Happy Move Global Youth Volunteers (80 from Korea and 20 from India) at the heritage sites of Safdarjung Tomb, Firozshah Kotla, Qutub Minar and Old Fort. At these heritage sites, the volunteers will undertake activities to upkeep the amenities, maintenance of gardens and will conduct awareness activities to educate the visitors on the value of heritage.

Further to spread the message amongst children, volunteers will also conduct school contact programme at Sarvodaya schools in Chanakya Puri, Daryaganj, Mehrauli and INA colony. As part of the initiative volunteers will undertake school premises cleaning, school wall designing, maintenance of gardens and design competitions for a positive and conducive study environment. Speaking more on the occasion, Archaeological Survey of India official said, “Happy Move initiative is a welcome step from Hyundai Motor India Ltd., towards preserving the heritage monuments. There is an immediate need to create awareness among people and sensitise them to understand the value of heritage in our lives.”

 

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