Honda Siel Cars India, the Indian subsidiary of the Japan based multinational automotive corporation, is gearing up to accelerate the sales growth with the introduction of Honda Briosedan by 2013. Honda Brio has well captured the hatchback segment in the market with its chic, trendy and upbeat stance backed by greater on road performance.
With the high number of sales clocked by the Brio hatchback since its inception, Honda aims to reiterate the same sales growth for the sedan segment with the launch of an entry level sedan in the Brio range. The company confirmed that the Brio sedan will be positioned under its bestselling sedan, Honda City.
In recent times, the Indian auto market has witnessed the foray of various range extensions of the high selling variants, which have also received enormous response with the country’s buyers. Following this suit is Honda, which is planning to segment it under Honda City at a comparatively lower price.
Automakers such as Tata Motors, the initiator of such range extension has attained success with the popular Indica-Indigo launch and Maruti Suzuki achieved leadership position in the respective segments with the introduction of Swift hatchback alongside Swift Dzire sedan. Even Skoda Auto and Volkswagen have reaped the benefit of this range bifurcation with the launch of Fabia-Rapid and Polo-Vento hatchback-sedan partnership.
Honda Brio sedan will also be marketed first in Thailand and then in India during the festive season in the later phase of 2013. The company is also planning to launch an all new multi purpose vehicle built on the Brio platform, the production of which is said to commence from 2015.
