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Honda might phase out the Mobilio soon

Honda might phase out the Mobilio soon
Ninad Ambre Ninad Ambre Wednesday 16 March 2016, 16:18 PM

Honda Car India Ltd. might end the production of the Mobilio soon looking at its disappointing sales numbers. There is no reassuring sign that the MPV might make a comeback in sales and this might anyway be a good news for Honda's upcoming compact SUV - the BR-V.

The Honda Mobilio has been constantly reporting decline in sales in recent times. This new MPV, when launched in July 2014, started off with sales figures touching the 3,500 sales mark. However, these numbers came down to three digits in 2015 and have now dropped to about 300 a month. And it's not that the MPV segment as a whole is witnessing a slowdown, but only a few products like this and the Lodgy have felt the downturn.

With a refined engine, good fuel economy and good space, the Honda Mobilio is no doubt a competent product. The only reason that can be attributed to the drop in sales of the Mobilio is its pricing point. It has always been criticised for being overpriced, especially since it goes neck-to-neck with the more affordable Maruti Suzuki Ertiga. Then the MPV space also includes the segment-leader Toyota Innova making the Mobilio occupy a spot in a very competitive category. Both the Innova and Ertiga have a stronghold in this segment, though offered at different price points, as they are available for private and commercial use.

Now, why is this good news for the upcoming Honda BR-V? The BR-V and the Mobilio are essentially the same car and look similar in profile. Of course, the BR-V has a more macho face, gets additional body-cladding and has a different tail gate. It also has more features and a better interior offering a higher quotient of luxury and premium feel. So instead of having both the cars share the same space at the same showroom, Honda can just offer the BR-V and demand a premium. Nevertheless, the seven-seater Honda BR-V should make it a sweeter deal for buyers if it is offered at a cheaper price than the Hyundai Creta and the Renault Duster.

 

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