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Honda HR-V India debut depends on demand

Honda HR-V India debut depends on demand
CarTrade Editorial Team CarTrade Editorial Team Monday 24 October 2016, 18:47 PM

The Honda HR-V is a compact SUV based on the Honda Jazz platform and as per latest reports might stand a chance to make it to India. Also known as the Honda Vezel in the Japanese markets, Honda might get it to India if they see a strong demand for the car according to Honda Cars India President and CEO, Yoichiro Ueno.

The WR-V is the i20 Active-like butch Honda Jazz while the HR-V will be the Creta-equivalent Honda SUV. While the WR-V would be a nice idea where the unchallenged i20 Active will get some competition, Honda will have to figure out the pricing for the HR-V. For all Asian markets, the Honda H-RV is priced at a sizeable premium over the BR-V. Which means, for a Creta-sized car (length around 4300mm), you will have to spend more than Rs 20 lakh. The pricing would pitch it against the upcoming Hyundai Tucson instead of the Dusters and the Terranos.

In India, Honda has always been perceived as a premium brand and the Japanese manufacturer has always cashed in with their premium pricing strategy. Also, in India, an SUV is always perceived as a premium and after strengthening the hatchback and the sedan segments with the Brio, the Jazz the Amaze and the City, Honda would want to make its presence felt in the largest selling segment of crossovers and SUVs.

 

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