Honda Cars India is planning to boost their dealership number in the country to nearly 230 in approximately 150 different cities. All of this will be done by the end of the financial year 2014 to 2015. Jnaneswar Sen, Senior Vice President, Marketing and Sales, Honda Cars India Limited, said in a statement that this will increase the dealership network by 35 per cent. According to the current statistics, the company has 195 dealerships across the country in 127 cities. This is definitely going to be an impressive show as forecasted by the company in the next couple of years.
Honda has recorded almost a growth of 45 per cent according to their sales in the last month riding on the sales reports of Amaze, Mobilio MPV and City. Also, the company has launched the Mobilio RS version last month, which scores high on features and sporty appearance. Another important step for the brand has been the shifting the manufacturing facility of Honda City to Rajasthan. The primary goal for this step has been to reduce the waiting period as a result of higher production. All these efforts will definitely boost the sales perspective of Honda cars.
The reason for the current success of Honda is due to the success of Mobilio – the first venture of the brand in the MPV segment. It is currently selling 5000 units since its launch a couple of months ago. The standard version takes care of the Ertiga while the sportier version offers competition to Innova. Also, Amaze, the debutant sedan has been immensely successful on roads. Honda City is definitely the best-selling variety of the brand. Definitely, the brand is gearing up for providing stiff competition to the top brands in the automobile industry.
