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Harley-Davidson makes its first mobile dealership

Harley-Davidson makes its first mobile dealership
Rachit Hirani Rachit Hirani Friday 19 February 2016, 11:27 AM

Harley-Davidson India has unveiled its first mobile dealership on wheels – the ‘Legend on Tour’. This one-of-a-kind dealership has been designed on a bus.

The experiential zone will feature motorcycles from the 2016 Harley-Davidson India fleet and genuine Harley-Davidson motorcycle parts and accessories along with merchandise. The ‘Legend on Tour’ will commence on a tour of the country starting February end making its first stop being in Mumbai then it will be followed by Pune, Goa, Bangalore and Coimbatore in March.

Commenting at the unveiling of ‘Legend on Tour’, Vikram Pawah, Managing Director, Harley-Davidson India said, “At Harley-Davidson we are always looking for new ways to bring new riders to the brand and the sport of leisure motorcycling. We have an expansive portfolio of 13 motorcycles and ensuring the right motorcycle is available at the right place at the right time is crucial to a great customer experience. ‘Legend on Tour’ is a strategic step undertaken by us to expand the reach of our brand and we are delighted to have DC Design, design it for us.”

Brand and motorcycle enthusiasts can check out the ‘Legend on Tour’ fromFebruary 18-20 at 4th India H.O.G. Rally and India Bike Week 2016. The Harley Davidson brand is looking at entering the large sales volume for India with its Street 500. The Street 750 is already there in India and both these bikes are exported from the Indian market to other markets across the global.


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