German Luxury Brand, Audi celebrates its 103rd anniversary in India

Audi India has been quite busy celebrating its 103rd anniversary in the country this week, along with all the fans. The company has been sharing trivial facts with its fans, which are not known to many of them. Audi fans can win special branded merchandise from the car maker by wishing the car maker, which is present on twitter as @AudiIN. The fans are required to post their wish to the car maker in their best creative manner with a tag of #Audi@103, which will be then short-listed by the company.

Being in automotive business since 103 years, the German car maker happens to be the most admired luxury car maker all over the world. Several models from its portfolio have featured in movies like Transporter, Bodyguard, No Strings Attached, Iron Man, Date Night among others. The car maker asks its fans, which of the flicks featuring an Audi they liked the most.

German Luxury Brand, Audi celebrates its 103rd anniversary in India 1

To mark the brand’s 100th anniversary, Audi USA organised an art installation by Tom Dixon called 'Light Light'. The setup is made of 120 aluminium polyhedral lights that are suspended amongst an agglomeration of helium balloons, which reflects the light of the bulbs being made of metallised foils. This installation intends to highlight the quality of the new Audi R8, which is placed just beneath it. The light weight aluminium Audi space frame, the brightness of the LED headlamps and the craftsmanship along with technical precision displayed by Audi R8 is what inspired Tom Dixon.

German Luxury Brand, Audi celebrates its 103rd anniversary in India 2

Audi has been in India since quite sometime before its launch in India back in 2007 thanks to the Indian cricketers. Ravi Shashtri was gifted a gold Audi 100 in 1985 for his 'Champion of Champions' performance in the World Cup that was won by India in Australia. Fans still remember the victory lap on the field after the match. On the same lane, Audi gifted a white Audi Q5 to Yuvraj Singh to mark his achievement of 'man of the tournament' title at the ICC World Cup 2011.