US based General Motors has held a strong history on global automotive platform. Amidst strong competition of cars in the global market, American car-making brand General Motors has recently revealed that the company has been planning to launch about 40 cars in the Indian and other international markets. Considering India as a strong automotive market Mary Barra, CEO General Motors said, “Indian market is very important when you look at the fact that many are predicting that by 2020 timeframe it would be the third largest market behind the China and the US. A very significant market, I see a lot of opportunity here from the market perspective.”
During Mary Barra recent visit to India, she said, “In Europe we will be launching 27 new Opel models between this year and 2018. In the US from 2013-14, we have launched 32 new vehicles. In China, with our partners, we have introduced new or upgraded 17 models this year and in international operations, including India, we have 40 new products.” The expected time lines for the upcoming launches have not been spoken about in detail for now. The company has been working on scheduling meetings with suppliers, stakeholders and dealers to kick-off new launches on a positive note.
General Motors has made it presence felt in the Indian market way back in 1996 and has splurged enormous amounts as an investment. Reportedly, the company has absorbed enormous losses amounting to Rs. 2,740 crore since last two decades of its existence. This time around the company has been working on strategies to launch cars in the right segment. Mary Barra further added, “It starts with putting customer at the center. When you look at customer in India they got great choices. So to win in this market we need to make sure we come at the market place with great vehicles, that are not only safe, are of highest quality but are also dutifully designed and with right features so that they distinguish themselves.”
