American automaker Ford has been a popular name in the Indian market owing to its popular selling products like the EcoSport and the Figo in the country. Last month, Ford reportedly sold a total of about 26,408 units as compared to 21,520 units sold in August last year, thereby witnessing a 23 per cent growth in total sales.
Splitting down the numbers, Ford’s domestic sales though not too impressive has witnessed a modest 3 percent rise with 8,548 units sold in the August as compared to 8,331 units sold in the same period last year. However, there has been a considerable 35 per cent growth in exports with 17,860 units as compared to 13,189 units exported in the same period last August. Speaking about it, Anurag Mehrotra, executive director, Marketing, Sales and Service, Ford India, said, “Our increasing export numbers and strong domestic sales prove that the vehicles we build in India are true global products that appeal to customers in India and around the world.”
With the recent decision to lift ban on registration of vehicles with bigger diesel engine in Delhi, Ford India has once again started the sales of the Endeavour SUV in the country’s capital. This will mean a further addition to its overall sales in the coming months. The company has also slashed the Figo hatchback price last month by Rs 50,000, while the Aspire sedan is now cheaper by Rs 91,000.
