Ford India has not just been launching interesting fleet of cars in India but also has been working on delivering adequate after sales support for their brand. Ford reportedly has just set-up its fourth parts distribution center in Kolkata and has the other three set-up in vital locations like – Delhi, Chennai and Mumbai. The Kolkata plant spread over 3,200 sq.m had been inaugurated by Nigel Harris, President, Ford India. With this, the company expects to build better bonding between consumer and seller relationship.
Speaking more on the occasion, PK Umashankar, Vice President, Ford Customer Service Operations, said, “Enhancing ownership experience is an intensive and continuous process, and a strategic imperative for Ford India. An important part of this endeavor is to keep improving our world-class after-sales offerings as we increase our footprint in India. With this new parts distribution centre, we will be closer to the dealer network improving parts availability, reducing lead time and enhancing overall customer experience.”
The new warehouse shall enable Ford with better turnaround time for delivery of accessories and parts in East and North Eastern parts of India. The center will serve about 28 dealer locations in this region. PK Umashankar further added, “Together with enhancing customer satisfaction through improved delivery performance, this new centre supports our overall network expansion strategy and commitment to our customers in India. The strategic location of this centre will ensure that Ford dealerships in the East Zone will have enhanced parts availability, reduced transit time, lower transit damage and optimal inventory at dealer points, resulting in efficient overall operations and improved customer experience.”
