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Ford expands retail distribution of genuine parts to western India

Ford expands retail distribution of genuine parts to western India
CarTrade Editorial Team CarTrade Editorial Team Sunday 26 June 2016, 14:25 PM

Ford has expanded their reach of authorised service part distributor network to Gujarat, Daman, Diu and Silvassa recently. The company has appointed a new exclusive distributor in Ahmedabad for retailing Ford Genuine service parts to retailers and independent repair shops.

Located at Gandhinagar Bavala Cross Road near Ujala Circle Sarkhej in Ahmedabad, Khodiyar Ford Parts is the manufacturer's new exclusive distributor. This dealer will be the 7th exclusive distributor for the brand in India.

N Prabhu, Vice President, Customer Service Operations, Ford India said, "Much like in a family, we are focused on ensuring quality, reliability, and convenience of our customers and are aggressively expanding our retail distribution network. With the launch of our retail distribution in the region, we are ensuring that customers have access to fairly-priced, high-quality parts whether they are visiting a Ford dealership or an independent repair shop."

At present, Ford’s network of retail distributors cover Delhi, Maharashtra, Tamil Nadu, Karnataka, Kerala, Andhra Pradesh, Telangana and Goa. In the next phase, Ford plans to extend the open market distribution of Ford Genuine parts to West Bengal, Rajasthan, Uttar Pradesh, Assam and Punjab.

Ford's motive behind the retail distribution of genuine parts is to make its service parts more easily available and at competitive prices beyond the authorised service centres. This allows multi-brand workshops and individual mechanics to source components easily and not sell them at exorbitant prices. It is good to see such initiatives are being taken to make the spares for Ford cars easily available.


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