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Ford EcoSport Platinum Edition launched at Rs 10.39 lakh

Ford EcoSport Platinum Edition launched at Rs 10.39 lakh
Ninad Ambre Ninad Ambre Thursday 19 January 2017, 14:17 PM

Ford India has launched a special edition of the EcoSport with new features. This Platinum Edition is priced at Rs 10.39 lakh (ex-showroom New Delhi) for the petrol variant and Rs 10.69 lakh for the diesel trim.

The cosmetic changes to the exterior include a black roof to give it a dual tone appearance, larger 17-inch wheels and a new design pattern for the alloys. Inside, there is a new 8-inch touch screen system that supports audio and video playback. This features satellite navigation and comes paired to a rear view camera as well. This Platinum Edition is based on the Titanium variant, so all the other features will be offered with the addition of cruise control.

There are no changes on the powertrain front. The special edition continues to be offered with the existing 1.5-litre TDCi diesel mill and the 1.0-litre EcoBoost petrol unit. Transmission options include only the five-speed manual for now.

Anurag Mehrotra, Executive Director, Marketing, Sales and Service at Ford India, said, "We are ushering in the New Year with a great product to delight all compact SUV lovers. The Platinum Edition is in keeping with our commitment to introduce products that Indian customers want and value. It introduces several upgrades that accentuate EcoSport’s bold design, enhance customer convenience and improve the driving dynamics of our compact SUV.”

The new features and cosmetic enhancements have given the Ford EcoSport a much-needed update. Many customers wanted a touch screen system and cruise control. Now, prospective buyers will benefit from these features and also get the compact SUV that looks a little different from the standard car.


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