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European Ford EcoSport production to move from India to Romania

European Ford EcoSport production to move from India to Romania
Desirazu Venkat Desirazu Venkat Friday 07 April 2017, 16:31 PM

Ford has announced that it will move production of the EcoSport compact SUV for European markets out of India and to a newly updated plant in Craiova, Romania.

The Blue Oval has been working on upgrading its plant and has hired 976 additional personnel as well as installed 220 robots across the paint, trims, chassis and body shops in anticipation of the production of the EcoSport.  The EcoSport compact SUV produced at Craiova will be sold across all left-hand drive European markets while the Chennai plant will continue to produce the vehicle for the India market as well as other right-hand drive markets in the world. Ford has not yet specified when the production of the SUV will begin, but we believe that will be towards the latter half of this year. The plant is already producing the B-Max MPV and 1.0-litre EcoBoost engine at the Romanian plant.   

The company has said that sales of its SUVs in Europe grew by more than 30 per cent in 2016 while the EcoSport saw a 40 per cent increase in demand across the old continent. It is clear that the automaker wants to bring down cost of the EcoSport. By moving its production to mainland Europe, Ford is expected to save a lot of money in terms of shipping and maybe even taxes, thus giving it the option to price the vehicle even more competitively.  

 

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