- The third generation M-Class which hit the road in May 2012 has already sold more than thrice compared to last year.
- Although the auto market is reeling under the twin blows of growing fuel prices and impending slowdown, Mercedes saw a 10 per cent growth in sales in the month of June.
Mercedes-Benz India continued to do well in the Indian market with a robust growth of 10 per cent in June 2012. This growth is mainly accounted to the huge sale of the in-demand, recently launched, very powerful and luxurious new third generation M- Class.
Mr. Debashis Mitra, Director Sales & Marketing, Mercedes-Benz India said, “We are proud that the first 100 units of New M Class (Edition 1) costing over Rs 68 lakhs were sold within few days of the launch! We have sold 175 units of M-Class in the first month proving that our strategy to offer products loaded with features is well accepted by our customers & they are willing to pay a price for the same. He further added that “In falling market, only new product launches lift sentiments. While our strategy of “Go to customer” by tapping them in tier II markets is paying off, our brand initiatives with AMG driving academy & STARDRIVE is delivering results over a period of time”.
The sports utility vehicle (SUV) market has seen a rapid growth and Mercedes-Benz’s portfolio of SUVs has reasons to rejoice with a rise of 41 per cent compared to last year.
Mercedes-Benz so far has relied on its strategy of offering high value cars to its customers. While it ensures that best value is delivered to the customers, it also, simultaneously maintains to deliver world class products. Mercedes-Benz is the only car manufacturer in the country in the Luxury segment with 71 touchpoints in 31 cities.
