Post the 2013-14 Union Budget, top Indian auto makers are doing everything they can, in order to lure the domestic car enthusiasts to their retail stores. The recent slowdown and slack sales figures recorded in the market, has entailed the automobile companies to dole out mouth watering goodies and freebies to the consumers.
Evidently, the February 2013 was really hard for the auto industry in terms of total sales and revenues. Prominent automobile firms like Tata Motors, Maruti Suzuki, Toyota and Honda, amongst others recorded dismal sales in the month. Further, the Indian auto sector saw its worst performance of 12 years during February 2013. Hence, the car makers were left with no option but to offer big discounts so as to improve their sales numbers in the country.
Maruti Suzuki India Limited, the country's largest passenger car maker, is offering a price concession of Rs. 45,000 on its Ritz diesel hatchback to domestic buyers. Further, the company's dealers are also offering Rs. 5,000 off on the flagship Swift model's diesel variant. Volkswagen India is offering an option of buying a Vento model for Re. 1 in exchange for an old car and the rest amount to be paid after one year in easy monthly instalments. Tata Motors has also joined the bandwagon and has lined up a Rs. 2 Lakh price discount on its Aria crossover.
Hyundai Motor India Limited, the country's largest exporter and second biggest passenger car maker, is offering huge discounts across its entire product portfolio. The company is offering discounts up to Rs. 42,500, Rs. 26,350 and Rs. 19,250 on its i10, Santro and Eon hatchbacks. The Hyundai i20 premium hatchback is sitting with a savings option of Rs. 15,000, whereas the Accent model can be purchased with total savings of Rs. 30,700. Further, both the petrol and diesel Hyundai Verna models offer savings up to Rs. 15,000, while Indian car buyers can avail savings up to Rs. 25,000 on the diesel guise of Elantra. The company is luring domestic consumers for investing on its high end Sonata and Santa Fe models with finance schemes of 6.66 per cent and 5.55 per cent, respectively.
