The senior officials of Nissan Motor Company Limited announced on 21st March 2012 that it will introduce the Datsun brand in the auto market of India, Russia and Indonesia during early 2014.
Carlos Ghosn, President and CEO, Nissan Motor said that the launch plans of Datsun brand focus on potential up-and-coming buyers in the developing countries like India. This brand will play a pivotal role in comprehensive, six-year business plan of Nissan, “Nissan Power 88,” which will boost the company’s growth perspectives in new segments and markets.
With the focus over development of business in growth markets, Datsun will cope up with the speedily growing requirements of buyers paralleled with Nissan’s motive of mobility for all. The vehicles will be specially designed with latest technology to fulfil the demands of local customers.
Ashwani Gupta, Program Director, Nissan’s Datsun Business Unit, said, “Datsun is an important part of the heritage of Nissan. We will offer our customers in India modern and spirited cars that they will be happy and proud to own—at an affordable price.”
Soon Datsun will emerge as an international brand, which will come up with the local needs of the buyers. Nissan will unite its global expertise, with the best of its innovative design capabilities as well as extensive engineering and will then apply them in Datsun vehicles, as per the conditions of local market.
The name Datsun is considered synonymous for conventional attributes of reliability, aspiration and the advanced Japanese manufacturing as well as engineering expertise. All these characteristics will be incorporated within Datsun vehicles, which will be soon introduced in the Indian market.
