Cricketers endorsing brands in India is nothing new for anyone but one is not usually accustomed to seeing players from other Asian countries be so popular. TVS Lanka recently completed 5 years of its highly successful product King and in order to celebrate the occasion, it has signed up Kumar Sangakkara, one of the best Sri Lankan cricketers of all time, as its brand ambassador.
TVS King is said to be a highly popular product in Sri Lanka due to its technological advancement, fuel efficiency, spaciousness and safety. Sources claim that TVS Lank wanted to sign up with someone who stood for all these qualities and no one could have been more suited than Sangakkara, who is admired and respected the world around. Given the name ‘King of Cricket’ by Kumar Sangakkara, TVS Lanka was delighted to have the cricketer on board.
Speaking on the occasion, Ravi Liyanage, Chief Executive Officer at TVS Lanka, said, “The three wheeler industry has a history of more than three decades in Sri Lanka and has about 700,000 three wheelers on the road. This has already become an integral part of transportation in the county. TVS Lanka is committed to provide innovative, technologically advanced, fuel efficient, spacious, comfortable and the safest automobiles in this category.”
TVS King became popular quite fast in its segment and raced ahead of all its competitors, performing exceptionally well in all parts of Sri Lanka. Sunil Bandarawatta, Business Head of TVS KING, spoke about its success, and said, “On November 30, 2009, TVS Lanka (Pvt) Ltd introduced TVS KING three wheeler with unrivaled features and benefits from almost all perspectives like, fuel efficiency, comfort, durability, safety and low cost of maintenance. TVS KING was accepted by the consumers instantaneously due to the benefits designed for them. The voice of the very first TVS KING customer, Wasantha from Welimada who brought ‘TVS KING’ almost five years back is conclusive evidence of this.”
