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BMW working on new high-end luxury range

BMW working on new high-end luxury range
Desirazu Venkat Desirazu Venkat Tuesday 22 March 2016, 09:41 AM

BMW has revealed that it is working on a new high-end range of luxury vehicles to rival the likes of the Mercedes-Benz’s Maybach range. This new range will be positioned above the 7 Series and will have a significantly higher price than the latter.

The 7 Series currently tops out at the 760Li Excellence which debuted at the Geneva Motor Show and will be offered on sale within the next few months. However, it is currently not clear what the range will be called but we do know this much that they are not likely to follow the same extended wheelbase formula as the Maybach range. This even hints at the possibility of an ultra-luxury SUV as well as crossover.

Reports suggest that BMW may preview this new higher end range through the 7 Series Centennial Edition which is slated to be showcased later this year to commemorate their 100th anniversary. This model will also bridge the gap between BMW's cars and Rolls-Royce, their ultra-luxurious marque.

 

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