BMW India recently opened a new showroom in Delhi NCR. Libra Autohaus is the third BMW dealer for Delhi NCR and the 40th outlet in the country.
Located at Naraina Industrial Area in New Delhi, the showroom can display 10 cars at a time. There is a special exhibit area to showcase high-end BMW cars. The facility is designed based on the brand's Urban Street Display concept. This is BMW's signature layout, which gets two sales lounges close to the display area. BMW accessories can also be bought from the lifestyle section where they are on display.
Frank Schloeder, President, BMW Group India said, "Since its inception, BMW has created luxurious dealerships across key markets in India. BMW dealerships are just not sales outlets, but a place that offers our customers a complete and immersive brand experience. We are very excited to further strengthen our presence in Delhi NCR region with the addition of our third dealership - Libra Autohaus, to offer our fascinating products and services. The facility further reiterates our firm commitment to serve our customers with the highest level of enthusiasm and passion."
Libra Autohaus is similar to Deutsche Motoren and Bird Automotive BMW's other dealership in the region, and is built adhering to BMW's international standards. It will operate with a target of tapping the rising luxury car market potential of the region and catering to the rising number of customers. This will further help the carmaker in extending their services to prospect buyers as BMW India aims to launch new products in the Indian market this year.
