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Audi ranked first in Sales Satisfaction among luxury brands in India

Audi ranked first in Sales Satisfaction among luxury brands in India
Nikhil Puthran Nikhil Puthran Thursday 15 October 2015, 17:51 PM

As per the J.D. Power 2015 India Sales Satisfaction Index (SSI) Study in Luxury segment, luxury-car buyers have been highly engaging in shopping process for a new vehicle. The study is reportedly based on examination of seven factors that contribute to new-vehicle owners’ overall satisfaction with their sales experience, like - delivery process, delivery timing, salesperson, sales initiation, dealer facility, paperwork and deal. It is then calculated on 1,000-point scale.

In terms of sales satisfaction in the luxury segment, Audi has reportedly scored 883 points this year, which is about 7-point decline as compared to the last year. Speaking more on the occasion, Mohit Arora, executive director, J.D. Power Singapore, said, “Given the fact that the purchase of a luxury vehicle in India demonstrates the pinnacle of financial and social status, it would be prudent for dealerships to engage with shoppers in a constructive manner, such as proactive communications during the purchase process. Dealerships need to clearly identify shoppers to have an engaging buying experience.”

The study also reveales the misconception that luxury-vehicle buyers in the country, who tend to be more affluent than mass market-vehicle buyers and most often also own multiple vehicles, spend very little time and effort during the purchase process. The study infact states that luxury-vehicle buyers in India are quite involved in the overall purchase experience. More than one-third (35%) of these buyers shop around for other models, with 45 percent of them using the Internet as one of their key information sources. Furthermore, luxury-vehicle buyers visit an average of three dealerships during the shopping process, with 80 percent of them test driving the vehicle they are considering before purchasing.

 

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