The Volkswagen Group owned premium auto brand, Audi has placed its targets strategically for achieving the first position in the Indian auto market offsetting the cut throat competition given by the top contenders, BMW and Mercedes-Benz in the country.
After dominating the sales of Mercedes-Benz in the first quarter of 2012, Audi India scored a second place for itself in the luxury car segment. The sales figures of Mercedes-Benz stood at 2130 units as against the second position holder in the quarter, Audi totaling a sale of 2269 units. This has highly motivated the automaker to emerge as the top premium auto brand with intelligent and effective dealer distribution network coupled with widely expanding Indian product portfolio.
The company is confident of reaping huge sales volume with the recently launched eighth generation A4 and the upcoming launch of its SUV, Audi Q3 and the Audi A3, which is scheduled to be rolled out in 2013. Moreover, while speaking about the future sales prospects in the country, Mr. Michael Perschke, Head of Audi India, added that targets have been planned to close the year 2012 with a sales quantum of 8000 units that will easily shoot up to 16000 or even 20000 units by the year 2015.
The intensifying rivalry amongst the three big players can be witnessed with BMW’s recently launched small premium car range, MINI, Audi’s next generation A4 launch prior to its schedule and Mercedes-Benz streamlining it’s A and B class cars.
