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Ashok Leyland announces new digital initiatives

Ashok Leyland announces new digital initiatives
CarTrade Editorial Team CarTrade Editorial Team Thursday 10 August 2017, 21:20 PM

Ashok Leyland has introduced four new digital solutions in the commercial vehicle space. These solutions have been developed under the truck maker’s Aapki Jeet, Hamari Jeet philosophy and are, in essence, four smart phone apps compatible across all devices.

The apps are as follows.

i-Alert – Helps customers track their vehicle and helps them get vital info on the vehicle’s health

ServiceMandi – Connects customers with rated, trained mechanics with pre-agreed rates

E-diagnostics – Ensures fast diagnostics and visual instructions for repair

Leykart – Ensures round the clock availability of genuine spares along with doorstep delivery

Commenting on the launch of the digital initiative, Vinod K. Dasari, MD, Ashok Leyland, said, “Ashok Leyland has always been at the forefront of innovation and technology. Following our belief of ‘Aapki Jeet, Hamari Jeet’, we have consistently strived to bring many industry-firsts which have disrupted the norm and helped us earn our customers’ trust and respect. To support this rapidly growing network of customers, we have consciously invested in creating a digital market place to support them.”



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