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Amitabh Bachchan is the new 'Brand Philosophy Evangelist' for TVS Jupiter

Amitabh Bachchan is the new 'Brand Philosophy Evangelist' for TVS Jupiter
Nikhil Puthran Nikhil Puthran Thursday 15 October 2015, 16:00 PM

The TVS Jupiter scooter being the second largest scooter brand in the country is also a popular seller for the Indian two-wheeler maker. In order to further add value to its brand, TVS Motor Company has roped in Amitabh Bachchan as the ‘Brand Philosophy Evangelist’ for TVS Jupiter. This is also coincidentally the first time for the actor to endorse an automotive brand in two wheeler space.

Speaking more on the occasion, K N Radhakrishnan, President and CEO, TVS Motor Company, “ShriAmitabh Bachchan is held in high esteem in the hearts of India. He embodies the fact that success comes from talent that is nourished with great diligence, character and the spirit of wanting to do ‘Zyada’. This is the philosophy behind TVS Jupiter, ZyadaKaFayda, which we are confident will resonate across India, especially when it is propagated by Shri Bachchan himself. We are very happy to welcome him into the TVS Family.”

Commenting further, Amitabh Bachchan said, “It is an honour to associate with TVS Motors, especially, with its flagship Scooter brand the TVS Jupiter. I felt very welcome, and at home here. While we are working on some very exciting things, the first campaign is looking very good and I am sure will be liked. I look forward to a fulfilling association with the brand. To all members of the TVS Jupiter family, I would like to convey my warm greetings for very happy and prosperous festive season.”

The new commercial featuring Amitabh Bachchan has been directed by ShoojitSircar and built around the festive season. The scooter is available in two variants - TVS Jupiter and TVS Jupiter ZX. The company had witnessed the the fastest ramp up in sales volumes reaching half a million unit milestone in just eighteen months of its launch.


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