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All you need to know about Volkswagen digital centres

All you need to know about Volkswagen digital centres
Ninad Ambre Ninad Ambre Tuesday 08 August 2017, 13:08 PM

Volkswagen has come up with a new initiative of providing a digital experience to potential buyers. The carmaker recently inaugurated a digital experience centre in Coimbatore. It is still not sure whether Volkswagen will keep this digital experience set-up exclusive to new centres or equip the current ones also with the same. Meanwhile, let's get into the in-depth details of what you need to know about this new set-up.

The main highlight of the new outlet is the minimal use of paper. The showrooms are equipped with digital channels and informative screens through which all the information will be shared.

Then, there is also a 200 sq. ft. display showing virtual images of the entire Volkswagen product line-up. The upcoming dealerships might also be equipped with such digital screens. These mirror iPads so that customers get a better look and feel of the products.

Another highlight is the self-learning digital Kiosk, which enables potential buyers to explore products themselves. Nonetheless, professionally trained personnel will also be present to assist customers in their buying decision. Furthermore, there is a lounge and cafe facility to add to the buyers' convenience.

 

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