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2018 Auto Expo could see upto 4 new Kia cars

2018 Auto Expo could see upto 4 new Kia cars
Pratheek Kunder Pratheek Kunder Thursday 11 May 2017, 13:39 PM

It’s no secret that Kia plans to sell its cars in India. But as to which cars they plan to launch is definitely being kept a secret. The company has already begun strategising its India debut and it looks like Kia might showcase four cars at the 2018 Auto Expo.

 

The Korean manufacturer is expected to launch a new compact sedan and a compact SUV. These vehicles will be based on Kia’s Picanto platform, because it’s the entry-level platform. This would help the company to keep its costs in check and also make financial sense to position the Kia brand below Hyundai. But this would make Kia look like a budget brand and in order to avoid this, the company might get two high-end cars that may be showcased at the 2018 Auto Expo.

This strategy might help Kia create the right set of brand awareness among the Indian buyers. Even though Kia is related to Hyundai, the company would want to create a very strong brand value that will help them garner a decent market share in the fastest growing car industry in the world.

 

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