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2015 New York Auto Show - Rolls-Royce Wraith 'Inspired by Film' to be unveiled today

2015 New York Auto Show - Rolls-Royce Wraith 'Inspired by Film' to be unveiled today
Nikhil Puthran Nikhil Puthran Wednesday 01 April 2015, 08:35 AM

TheRolls-Royce Motor Cars Wraith launch film, ‘And the World Stood Still’, has achieved a new feat while being accepted into the BFI (British Film Institute) National Archive, considered to be world’s most significant collection of film and TV. The company has planned on celebrating the event with the creation of Wraith ‘Inspired by Film’, which will debut at the 2015 New York Auto Show tomorrow, 1 April 2015. The film has won a Gold Award at the 26th International Visual Communications Association (IVCA) Awards, It is here where it caught the attention of the BFI’s Senior Curator for Non-Fiction Films, Patrick Russell, who then considered it to be striking piece of contemporary cinematography and hence decided to accept it into the archive.

Peaking more on the occasion, Russell said, “We are delighted to see Rolls-Royce’s Wraith launch film enter the BFI’s collection. We selected it for preservation as it is an outstanding and award-winning example of modern corporate promotional filmmaking. It’s a powerful use of the film medium for product launch purposes, executed with impeccable craftsmanship.” Adding to it Marc Mielau, Global Head of Marketing, RollsRoyce Motor Cars, said, “It is a great honor to see ‘And the World Stood Still’ accepted into the BFI National Archive. It is testament to Rolls-Royce’s unique position in the public consciousness as the makers of ‘The Best Car in the World’ and the passion, innovation and creativity of the entire team involved.”

The flick, ‘And the World Stood Still’, projects Wraith as the most powerful and technologically-advanced Rolls-Royce in history. For maximum effect it has been Filmed at a secret location near Barcelona and the shoot has included an innovative ‘Timeslice’ (frozen time) sequence that has been created using 100 SLR cameras. Moreover the final output gets all the more interesting with the presence of an award-winning film director, use of 36 computers, one prototype RollsRoyce Wraith and 1.5km of cables. A behind the scenes film was also launched after the Company was inundated with requests from fans across social media networks worldwide.

As seen in the movie the trim featured more colourful interior than its exterior would suggest. The Anthracite leather interior has been accented with Casden Tan exudes confidence and power like a modern super-hero’s costume, whilst its steely character is suggested by a pin sharp aluminium band shooting through the Maccassar Ebony open pore panelling. Wraith is said to be the most powerful Rolls-Royce ever made. Performance complements the drama of exterior styling as a shorter wheelbase, wider rear track and 624 bhp/465 kW derived from the twin turbo V12 and a 0-60mph of 4.4 seconds (0-100kph, 4.6 seconds) thereby give expression to the car’s dynamic looks. The swept lines of the fastback body of Wraith, a style whose origins can be found in the 1930s era of film noir, most clearly signal its purposeful character.

Wraith ‘Inspired by Film’ shall debuts today at the 2015 New York Auto Show and interested customers can order their very own trim from Rolls-Royce Motor Car dealers soon thereafter.


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