Cars Q&A
Hi,
In the segment of Fusion,i20,Fabia,now Jazz, and upcomming Punto. Ford Fusion was launched quite early and that is the one of the reasons for the success of Fusion with the good number sales record. It has the advantage of spaceious interiors and hence comfort, looking wise quite ahead of other cars in hatchback segment in India.The disadvantage of Fusion is not so impressive styling and ride quality combined with high maintenance cost.If The same was launched now, the sales would have been lesser.
Being a good car with unique style, capability & other aspects also, ford fusion could not attract the customres. Some reasons are its earlier launch of only petrol engine with high price tag, high cost of maintenance (it comes with name ford). Ford could not make it much flexible & also car was not promoted as well...
The Ford Fusion also lacks in terms of features, even the top end model the Fusion+ which was sold for around 7 lacs doesn't have airbags, no climate control, even the alloys don't look that great. All of this coupled with the Ford brand name, less degree of localization which lead to expensive spare parts led to the failure of the Fusion
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